It all started when Ralph Earnhardt and his then-teenage son, Dale, visited a Kannapolis, NC area Chevrolet dealership in search of a suitable race engine. The elder Earnhardt decided that the newly introduced Z/28 302 small-block would work perfectly as the foundation of a potent late-model sportsman power plant. Young Dale, impressed with the fact you could buy a virtually race-ready engine over the parts counter from any Chevrolet dealer, was immediately smitten with a case of bowtie fever. He knew then that he would eventually have a dealership of his own and have the same things available to his customers.

As he clawed his way through the late model stock ranks on local short tracks, he was carrying on the Earnhardt legacy left to him with Ralph's passing in 1974. "Ralph's boy," as he was known at the time, displayed an ability that gained him national notoriety. It wasn't long before Dale was elevated into the NASCAR Winston Cup Series, relying on Chevrolet power throughout the bulk of his meteoric journey. Within a year he had clinched a victory, Rookie of the Year honors and was well on his way to becoming a household name. Through the 1980's he claimed two Winston Cup championships (1980 & 1986), both behind the wheel of a Chevrolet.

On July 16, 1987, Dale took his relationship with Chevrolet to another level by clinching his third championship and becoming the nation's newest Chevrolet dealer by opening Dale Earnhardt Chevrolet in Newton, NC. This was his and his wife Teresa’s first off-track business venture and it fulfilled a long-standing desire of his to become a Chevrolet dealer.

Known for honest and a down home style much like its founder, Dale Earnhardt Chevrolet serves customers nationwide in vehicle sales, service, parts and body work. Also focused on performance and power Dale Earnhardt Chevrolet has its own line of vehicles, The Earnhardt Series. As it stands today, Dale Earnhardt Chevrolet is one of Catawba County's most visited tourist attractions and still a major player in the automotive industry.

Dale Earnhardt always desired for Dale Earnhardt Chevrolet to focus on the performance side of automotive. So this is why we produce our own line of vehicles called The Earnhardt Series.    We have been producing these vehicles since our inception in 1987.  Some of the more notable vehicles in this series are the 2001 Intimidator Camaro, 2002 Dale Earnhardt Monte Carlo, 2004 Dale Jr. Monte Carlo, 2006 Intimidator Silverado, 2010 Hall of Fame Camaro and the 2011 Intimidator Camaro.  The vehicles range from ridiculous in horsepower to just purely for show and fit a wide range of budgets.  All these vehicles are fully customized in-house machines that break all the rules and are only for those who have the guts to run in front.

Click Here To Learn More!